December 2, 2011
YouTube introduces YouTube Analytics
YouTube has been making a lot of changes lately and they are all convenient and handy for anybody that takes video marketing seriously. One new feature they have added is YouTube Analytics. YouTube Analytics is a free tool to get reports on different aspects of your videos on YouTube. Analytics replaces the similar Insight tool, making it easier to navigate as well as providing additional stats. YouTube Analytics gives you information on:
- Views
- Audience demographics
- Location of viewers
- Traffic sources
- Audience retention
- Subscription information
- More
YouTube Analytics isn’t as intensive or confusing as Google Analytics but it’s still a powerful tool that any marketer using videos should use. I’ve created a handy document to help you learn how to use YouTube Analytics and how to apply what you’ve learned to increase your video marketing efforts. This document is also part of my book, the YouTube Marketing Handbook. Enjoy.
