2. Information/News
Keeping people up to date with the latest news was the domain of the newspaper, trade magazines or television. Today the blog or social network such as Youtube, Twitter or Facebook is the source. Remember… with this type of content it will quickly become old news and only has a certain shelf life.
Here is an example from a client. He had a book that focused on problem solving. During the time he was shooting these videos, in the news, the cruise ship Costa Concordia had just wrecked itself. This client made videos that discussed the wreck and how to fix it. This tied nicely into his problem solving product. By talking about recent events that were popular at the time, his videos gained a lot of views in a short amount of time.
The nice thing about this type of video is that every day, there were new topics that he could use based off of recent events around the world. By doing this, he rode the popularity of those events and got more Youtube viewers.
Google Hot Trends
You can use free services to get the latest news. One really good site is Google Hot Trends:
Google Alerts Another great way to stay on top of the latest news, especially in your niche, is to use Google Alerts. They are very easy to use. Watch the video to see more.
Information/News Styles:
• Events – weather, sports, news,
• Celebrities
• Industry news
Need YouTube Marketing Consulting or Done-for-you services? Marc can help.